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sábado, 31 de marzo de 2018

Hulu joins list of advertisers dropping Laura Ingraham over David Hogg tweet

Radio host and Fox News star Laura Ingraham has found herself in hot water with advertisers after mocking Marjory Stoneman Douglas High School student David Hogg, and the subscription video streaming service Hulu is just the latest company to announce that they will be discontinuing their sponsorship.

Advertising Exodus

Ingraham, who hosts the hour-long syndicated “Ingraham Angle” on Fox News, crossed the line when she taunted Hogg on Twitter for his reaction to being rejected by several prestigious universities, prompting public outrage and an apology from the cable news network.

The attempt to make amends was not enough for Hulu, who announced their decision to pull ads on Thursday.

In a demonstration of Hogg’s oversized influence, Hulu’s announcement was a direct reply to a tweet from the high school gun control advocate asking people to contact Ingraham’s advertisers and voice their dismay with her comment and their continued sponsorship. However, several Hulu subscribers are showing solidarity with Ingraham “and are monitoring” the companies they decide to do business with more “carefully.”

Hulu joins at least 14 advertisers who began dropping their advertising spots with the highly successful “Ingraham Angle” show, including Liberty Mutual, Office Depot, Jenny Craig, Atlantis Paradise Island, Stitch Fix, Johnson & Johnson, Hulu, Nestle, Expedia, Wayfair, Trip Advisor, Ruby Tuesday, Nutrish, and Global investment group Principal.

The uncontrollable advertising exodus occurred after this tweet from the Fox News anchor:

Ingraham linked to a Daily Wire article by contributor David Curl which quoted Hogg’s response to the news that four different campuses in the extremely liberal University of California school system rejected his admission application.

Hogg’s response was to qualify his rejection as a failure by the universities to show support for his cause:

If colleges want to support us in that, great, if they don’t it doesn’t matter, we’re still going to change the world.

Apology not accepted

In an attempt to stem the flow of companies leaving her show, Ingraham offered an apology for her ill-advised criticism, praising Hogg’s “4.2 GPA” and asking for forgiveness “for any upset or hurt my tweet caused him or any of the brave victims of Parkland.”

She noted how her show was “the first to feature” the senior student after the Parkland tragedy, and welcomed him back on her show for a “productive discussion.”

However, the show of remorse was too late for Hogg, who dismissed Ingraham’s overture as “an effort just to save your advertisers” and said he would only offer forgiveness if she condemned Fox News Channel’s coverage of the student-led gun control rallies which followed the Parkland shooting. Hogg instructed Ingraham to “love thy neighbor, not mudsling at children.”

When Ingraham announced a one-week Easter hiatus from her show after every major advertiser but IBM pulled their sponsorship, Hogg continued to admonish her, tweeting at Ingraham to “have some healthy reflection this Holy Week.”  

“I would love to see her go,” Hogg told the NY Daily News on Friday night.

The outspoken Ingraham is no stranger to controversy, but will a week away be enough time for this to blow over? We’ll see.